Memphis in May: Kerry Crawford’s I Love Memphis Blog

If you want to know what’s going on in Memphis, talk to Kerry Crawford. If you want to talk to someone who turned a regular gig into a dream job, see her about that, too.  Crawford is social media specialist for the Memphis Convention and Visitors Bureau, but she’s known by Memphians as the one-woman show behind the I Love Memphis blog. In a nutshell, she markets our city to residents and out-of-towners alike, but rather than maintain Facebook and Twitter accounts, she parlayed that into a full website.

What makes her job so cool? She seeks out the best in Memphis in food, events, music, arts and entertainment and shopping and then blogs about it. She’s been a judge at Cupcake Camp and takes part in her own scavenger hung, finding an old “No Discrimination” sign at an historic downtown nightclub. Crawford is a native Memphian who returned home after attending school out-of-state. Google the site (run by MCBV) and you’ll find that the tagline is always different. One day, it’s “I just call her boo, I don’t know her whole name” and today, it reads “One epic grindfest after another.” Once there, check some of her series out like “5 Things to Do in Memphis This Weekend,” “365 Memphians” where she highlights locals or “Free Things to Do.” In her spare time, she deejays and is a roller derby queen to keep those pounds off from eating at local eateries every day.

Crawford simply wants us to love Memphis, and she’s showing us why every day. Check her out.

I know the blog is your real job, but was that the original position? Did it morph into what you’re doing today? How?

It was originally going to be a freelance project, but when I started writing the proposal, I realized I needed way more time than freelancing would allow. The CVB was awesome – they didn’t really give me any directions, just told me to create whatever I thought would be best. It’s been my full-time gig for almost two years now.

What’s a typical day like?

I wake up sometime between 7:30 and 9. Usually, I head up to Otherlands and write, answer emails and work on projects all morning. In the afternoons, I usually do interviews or visits to the places that I feature on the blog. After that, it’s back home for more writing. In the evenings, I’m usually at either work events, doing story research or at roller derby practice. I’m busy, but it’s on my own terms, so it’s pretty fun.

Your job sounds like a dream. Any advice for someone trying to make a job their own, whether employed or self-employed?

The only way I’m able to do this is through a ridiculous amount of self-discipline. When you’re by yourself all day and in creative control of something big, you have to be able to work through all sorts of conditions. Also, know that while having your dream job is amazing, there’s a lot of minutiae and mundanity, too. It’s not all glamour – for every story that goes on the blog, there’s usually 2 – 6 hours of work behind it.

What are three things you can’t live without?

My records, my roller skates, my amazing friends.

What’s the best thing about Memphis?

It’s hard to pick just one thing, but the city has a great DIY spirit. If something needs to be done, someone does it. If someone wants something to happen, they can make it happen. There’s a lot of opportunity for growth and progress and new ideas.

What do you say to Memphians who think there’s nothing to do in the city?

You’re wrong. Very, very wrong. Start looking around – read my blog, read the paper, look at flyers. Don’t say no. Say yes. There’s something to do here every single night if you look for it.


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